Online destination reflecting a positive offline experience.
Mechanica invited me to design and build a social site for their client NatevaFestival.com. Nateva is weekend music and camping festival set in Oxford Maine.

From the outset a level of credibility needed to be established from the moment you reached the homepage. There is an inherent balancing act with an event that strives to communicates coolness and fun while being professional and sophisticated.

Word about the festivals remarkable line-up was driven by radio and print. Once visitors had arrived at the website there were a number of tools to allow them to easily share their excitement in the months and weeks before. It was crucial that the navigation provide quick and easy access to resources for visitors planning their trip.

With help from ExUrban, off-the-shelf resources were utilized throughout the build. In addition to provided training through a screen-cast and online video tutorials.