Pearson Education
6.08.2010
In late 2009 Pearson Education launched a new system for testing non-native English speakers applying to universities. This is a relatively new segment for Pearson. It’s core audience of decision makers and influencers although familiar with the Pearson brand were less familiar with this new offering. For an audience that are innately researchers it made sense to gathering all the necessary documents, video and product demonstrations and provide one easy means to navigate. Utilizing a flash based dashboard the elements were assembled onto USB thumb drive.
The packaging doubled as a presentation case and self mailer. Although primarily distributed at events this in-depth promotion is also utilized by the sales team as leave-behind.