In late 2009 Pearson Education launched a new system for testing non-native English speakers applying to universities. This is a relatively new segment for Pearson. It’s core audience of decision makers and influencers although familiar with the Pearson brand were less familiar with this new offering. For an audience that are innately researchers it made sense to gathering all the necessary documents, video and product demonstrations and provide one easy means to navigate. Utilizing a flash based dashboard the elements were assembled onto USB thumb drive.
The packaging doubled as a presentation case and self mailer. Although primarily distributed at events this in-depth promotion is also utilized by the sales team as leave-behind.
Great Stories
This is an example of filling a budget hole with a lot of creativity. This storyboard sequence was targeted at storytellers to encourage participation in an upcoming contest. Using a myriad of scanned and photographed assets. In this sequence we get some insight to what a writer might go through as they develop a plot. The “camera” moves around a dining room table pausing at series of hand written notes, open books, photo albums and a cell phone as various messages and elements resolve to piece together a narrative.
Storyboards were delivered as layered Photoshop files at HD resolution, ready for assembly in After Effects.
Patterns
Life with a new-born can be a little disorientating. Your normal life patterns get turned around. Of the dozens of baby apps already in-market, most seemed cluttered and didn’t consider the context of the alarm. This created an opportunity for something a little different. I designed the icons to be distinctive and easily distinguished from several feet away. It’s easy to imagine fumbling for eyeglasses in the wee hours, so a lot of thought went into the typography and hierarchy of the message. Screens were designed to be manipulated with one hand. Above all it had to be fun, after all this baby stuff can be messy.
